Pricing
Simple pricing for users now, clear upgrade paths later.
The pricing system supports free acquisition, premium individual conversion, and future household or team plans.
Choose a plan that matches the stage of your routine.
Annual billing is highlighted to support healthier unit economics without adding friction to first use.
Starter
For getting a personalized week off the ground.
$0/month
1 active weekly plan
Smart grocery list
AI planning assistant
Recipe preview cards
Pro
For users who want planning to feel automatic.
$15/month
Billed annually. Save 20%.
Unlimited weekly plans
Saved plan history
Household preferences
Priority generation
Partner grocery links
Family
For shared planning across a household.
$31/month
Billed annually. Save 20%.
Shared dashboards
Multiple nutrition profiles
Advanced grocery optimization
Admin controls
White-glove onboarding